A
note from the author
When I made the transition from employee to
manager and business leader I found that I needed a stronger grounding
in Business 101.
As my focus shifted from technical to business
aspects, I realized that I was surrounded by people who didn't
understand the business. Everyone seemed to feel that whatever
function they worked in was the main business. People in the factory
thought the business was turning raw materials into products and
selling them. People in customer service often mistook the end
user for the customer. R&D thought we were there to provide
new and innovative solutions to customer problems. Engineering
thought we provided system design, integration and commissioning
services. Accross the board, very few people thought about why
we were really there all that much.
This isn't good for companies.
This isn't good for individuals.
It's not good for you.
I want to change that...
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"If
you hope to excel as a manager in your business, you must understand
the basic business principles presented here."
by Daryl Cowie
Learn the 5 Basic Reasons
People Buy. Understanding what motivates people
to buy is the cornerstone of serving their needs.
Learn the Simple Process All Customers
Follow. All business success starts and ends with
the customer. Successfull managers and business leaders
understand the customer process comes first. |
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Learn How your Business is Organized Around
the Customer Process. All successful businesses are (or
were at one time) organized around the customer's own thinking
process. A fuller understanding of why your business is structured
the way it is will give you the edge you need to make your peice
of it shine.
Learn What Makes your Business Successful.
Why do your customers buy from you instead of someone else? Learn
why win-win strategies are the best path to sustainable growth.
Learn the Only 2 Ways to Grow a Business.
That's the name of the game after all. How do you get people to
give you their money over and over again? You give them something
worth even more.
Get Your Copy Now
Testimonial
"Daryl
Cowie's industry knowledge, marketing acumen and ability
to balance technical requirements with commercial considerations
has made him a widely respected figure in the
industry..."
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-Mike
Gissing,
GM, Wescon Technologies Inc,
North American Division |
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Testimonial
"Boundless
Thinking has made some big impression on me and my work.
I work in a training institute where we have to combine
all the skills I have learnt from the sessions: finding
leads, conversion and actually delivering, then get the
feedback and try to develop the next proposal in line with
new information. My boss has verbally commended my ability
to market recently. This makes me very proud. I recommend
you to all."
| |
- Ogar
Joseph
Nigerian Training Institute
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Testimonial
"I've
been a manager for some time now, and over the past 10 years
have managed all types - from green graduates to experienced
personnel.
The
information I've been receiving is great. It's allowed me
to enhance my abilities, as well as refresh some of the,
shall we say, less refined ones.
I've
used much of your content in day to day work and in training
staff."
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- Kathy
Morgan
Veda Advantage Solutions Group |
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Do you want to make the move to Manager, Department
Head or Business Leader? Do you just want to understand why your
business and your boss make the crazy decisions they do? Understanding
Business and Management provides the foundation you need to start
making sense of it all.
Get Your Copy Now
| "Our research found
that a majority of employers - more than 62 percent - have
a favorable attitude towards online instruction"
|
Get Your Copy Now
Whether you are new to management, or looking to
remind yourself what business is all about. The lessons in here
took me many years and painful mistakes to learn. Reading this
will not save you all of those lessons, but it may bring each
message home more quickly as you progress through the next stage
of your career development.
Keep life in perspective,
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